Archive
Book Positioning
Your Author Bio Is a Credibility Claim, Not a CV
A credible author bio helps readers understand why you are writing the book without exaggerating expertise or borrowing authority.
Your Book Description Is Not a Summary. It Is a Decision Tool.
A good book description does not retell every chapter. It helps the right reader decide whether the book is for them.
Book Positioning: Why Readers Need to Know What Your Book Is For
Book positioning is not decoration. It helps the right reader understand the promise, audience and value of a book before they buy.